The catalog pages are not like anything I’ve ever seen on an ad or packaging,” Dorn wrote. “If anyone is not completely concerned about this ‘job’ by reading what is written here – feel free to visit. One of the first to comment was Paula Dorn, co-founder of BizParentz Foundation, a Los Angeles area nonprofit created to support families of children in the entertainment industry. The ad was soon posted to a message board hosted by the casting website, along with a warning: “Child actor alert!” The ad promised “A-level” models $450 for a day’s work, but it emphasized: “IMPORTANT! You must have no compunctions about doing modeling in only underwear briefs in order to do this work, since that will be an important aspect of the photos to be generated for this job.”
The ad was posted by a company calling itself RWE Productions and said the shoot was for a client called Tiger Underwear, a company based in University Place, Washington. In January 2009, an ad appeared on Craigslist seeking “BOYS ONLY Ages 7 to 14” for a modeling shoot in Waterville, Maine. The story of how a Washington state company used boys in underwear to draw customers and the man with a secret past who tried to stop them.
